Easing the burden with automation: While all brands must navigate complex data, governance and localization requirements, European companies face special challenges due to a variety of regulations, languages and cultural considerations they must navigate.One new feature in Adobe Experience Manager, Marketing Copy Generation, allows brands to quickly create and modify on-brand copy for digital “front doors” such as websites and mobile apps. This rich data set allows brands to train generative AI models on proprietary customer insights, customizing the output for brand-specific use cases. Anchored in Adobe Experience Platform, these services bring an organization’s data and content together under a common language model.
New Sensei GenAI services leverage multiple large language models to generate and modify text-based experiences. New Firefly for Enterprise extends commercially viable image generation across teams and companies, empowering millions of enterprise users to leverage Firefly both as a standalone service, and within Adobe Express, so anyone can quickly and easily generate, edit and share standout, on-brand content. Scaling content creation with generative AI: Adobe’s solution will speed and ease content creation by deeply integrating a variety of generative AI capabilities and services.Adobe’s Content Supply Chain solution equips brands to build high-functioning systems that deliver the effective, personalized content customers now expect, while providing leaders with unparalleled visibility and control across operations and costs.
#Frameio integrations full
Accelerated by Firefly and new Adobe Sensei GenAI services, Adobe alone provides the full range of industry-leading creative and experience applications, integrations and services necessary to support every step of the content process – from planning and production to delivery and analysis. The world’s largest brands trust Adobe to help them create and deliver engaging content and customer experiences. “We’re excited to bring our unique Content Supply Chain solution to European customers, empowering them to deliver personalized experiences that translate to substantial business value.” “As demand for content continues to surge, Adobe is the only company with the expertise and portfolio to connect the end-to-end content creation and delivery process for optimized performance,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. As a result, many brands are paying spiraling costs, missing revenue opportunities and dealing with team burnout, while struggling to deliver engaging customer experiences that drive real business impact. At most organizations, the content supply chain is a web of disconnected workflows and systems that often break down, challenging teams faced with rising content demands. Adobe’s solution, which connects Adobe Experience Cloud and Adobe Creative Cloud applications to deliver personalized customer experiences and drive experience-led growth, now includes Adobe Firefly for Enterprise, accelerating content creation with the market’s only commercially safe creative generative AI solution.Īdobe’s Content Supply Chain solution improves the end-to-end process of producing and delivering content to fuel effective customer experiences. LONDON-( BUSINESS WIRE)-Today, at Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – Adobe (Nasdaq:ADBE) announced enhanced features for its Content Supply Chain solution and showcased strong momentum among European customers and partners.
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